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Testimonials - articles


Lessons on Brands and Discounting ... with a touch of humor
Dear John,
Thank you for your article "Lessons on Brands and Discounting...with a touch of humor" which I read in the E-Hotelier.  It's not often I bust into laughter with a mouth full of corn flakes.  While it was fortunate there were no witnesses, I thank you for the humor.

I would very much like a copy of the power point presentation on the marketing screw-ups.  Living in the Middle East makes such translation blunders even more poignant.

Kind regards
Ross Cowie
ACA, MIH Financial Controller, Fairmont Palm Jumeirah, Dubai,
United Arab Emirates

Dear Dr. Hogan,
Thank you very much for your email and the Power Point.  We re restructuring our company so it's nice to be able to add some anecdotes and cautions into the discussions and training sessions.

With best regards from the Land of Smiles 
Heribert Gaksch, Director, Office of the CEO, PB Air Company Limited, Bangkok, Thailand



"A Bakers Dozen" of Strategies for Hotel Food and Beverage Directors
Dear Dr. Hogan,
I just wanted to thank you for including the paragraph on DOES ANYONE HAVE TIME TO THINK ANYMORE? in your article "A bakers dozen of strategies for hotel food and beverage directors".

Andreas KOCH, Tsimshatsui, Hong Kong

Top 10 Most Brilliant Marketing Screw-Ups
Dear prof. Dr. Hogan,
As a hospitality educator I enjoy your writings very much, please provide me this power point copy.  Many thanks in advance.
Best regards
D.Csehy, affiliated with the Budapest Business School, Faculty Tourism and Hotel Management

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